On an ironic note to this post, research shows that “80% of people would rather watch a live video than read a blog post,” so no wonder social media platforms have one priority, to drive live video.
And the trend is dragging brands in, from the very successful BuzzFeed’s watermelon experiment to the Dunkin Donut’s tour, as we learn more about the psychology behind it, data starts to surface. So before you start going live on your channels, there is one thing you should know.
Not surprisingly, viewers take into consideration the quality of your live stream. From the audio to the video quality, to the type of content, your viewers are going to evaluate and associate your brand based on those parameters.
”67% of viewer say quality is the most important factor when watching a live streamLivestream.com62 Must-Know Live Video Streaming Statistics
The quality of your live stream can be improved significantly with these very easy fixes.
Regarding audio, if you are streaming from a phone, make sure to get a microphone, this will improve the audio considerably.
Regarding the picture, most phones today have great cameras so this should be a great starting point, where people drop the ball is by streaming with the phone vertically or not using a tripod of some sort to stabilize the image.
This tips should already bring you a long way, the next step is content.
”87% say they would watch an online video if it means more behind-the-scenes content than a regular TV broadcastLivestream.com62 Must-Know Live Video Streaming Statistics
Give your audience what they want. A great rule of thumb at BSEEN is, before we start planning the production of any event, we ask ourselves one thing.
Would I watch it?
Put yourself on the viewer’s side, if the answer is no, then go back to the drawing board until you reach your goal.
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