Hosting different types of virtual events is part of many companys’ strategies. Already having developed a system, many see virtual events as profitable business tools. But this relationship to virtual events goes in two ways… Some believe that virtual events don’t work and that leads them to diverse mistakes…
The fake belief of non-success
The reason for this fake belief is that people get frustrated with events online if they face a problem. No wonder, since they don’t use all the potential of virtual events or don’t know how to. That’s why it can become overwhelming and make virtual events fail.
The good news is that there are some common mistakes that you can avoid to turn your struggles into success. And here you can find out HOW to.
Typical format mistakes
Because of their own nature, virtual events need a completely different format. We don’t realize it because since they happen online, they are hard to grasp visually.
But trying to push a physical event into the online space is like playing basketball with the rules of golf. It doesn’t work.
Hot Tip: It’s not that virtual events don’t work, it’s the format that doesn’t work. And it’s not your fault either. For your success, the first thing to do is to stop trying to replicate in-person conditions online.
Dedicate and don’t dilute the content
Diluting your event content helps you reach more participants when organizing a physical event.
But, virtual events need content that is narrowed down. Because attendees are looking for content on their specific questions, problems, and interests.
Hot Tip: Do the exact opposite! Give your online audience the answers to their particular questions. For that, you need to limit the event content dedicated to your target group. This solution helps you empathize with your attendees since the content is created for their needs.
Speakers aren’t responsible for your mistakes
Participants of your virtual event consume the content delivered by your speakers. But speakers only know the content. You are the one who also knows the expectations of your audience. That’s the perspective you need to adapt to make your online program enjoyable and engaging for them.
Hiring a speaker and letting him decide about the content alone is a bad idea.
Hot Tip: You need to work together with your speakers. Rehearse with them to provide valuable and consistent content for your virtual participants.
Understanding the difference between virtual and physical events helps you a lot to avoid mistakes. Just follow these tips to learn what you can do about it. To see virtual events as an own event format is not only fascinating but also brings your business to the next level.
